SignalFrge / Commercialization Engine
Free instant read · 12 dimensions · ~5 minutes

Score your hardware go-to-market in five minutes.

Answer twelve questions about the buyer, business case, margin, pilots, pipeline, sales team, and founder dependence. You will see the score and the three areas that need attention immediately. No email is required for the on-screen result.

Find the constraint holding up the whole system.
Find the constraint holding up the whole system.
0 / 12 answered
Free. No email required to see your score and bands.
0/60
Result

Your motion

Where you land
The twelve dimensions, banded
The three areas to review first.
Who this is for
For

Founders and CEOs at hardware, deep tech, energy, robotics, agtech, or advanced manufacturing companies.

  • $1M to $20M revenue, sub-500 people.
  • Pipeline is not growing as the team and sales cost grow.
  • Deciding whether to hire a first sales lead.
  • Preparing for a Series A or B and needing defensible go-to-market data.
  • Using a software sales process for a physical product. Read why hardware doesn't sell like SaaS.
Not for

Where the method does not fit.

  • Idea-stage or pre-product founders.
  • Software-only businesses with self-serve onboarding.
  • Anyone after a one-off sales coaching session.
  • Vendors selling into hardware companies.