book a signal audit08 / 08

30 minutes. Three gaps. No pitch.

A Signal Audit is a working session. You bring your current go-to-market motion. I bring 20 years of pattern recognition. Together we identify the top three gaps in your pipeline and what would close each one. There is no obligation to engage further. The work is the work.

01 / 03 What happens

What we do in 30 minutes.

00 — 05

Context.

What does your motion look like today. Ideal customer, current pipeline, who is selling, what is closing, what is stuck.

05 — 20

The audit.

Where the system is leaking. Pattern-match your motion against 20 years of operator data across hardware, energy, and deep tech. Surface the structural gaps, not the symptom-level ones.

20 — 28

The three gaps.

Prioritized by leverage. Which one would unlock the most pipeline if fixed first. Which one is hiding upstream of the symptom you brought to the call.

28 — 30

The next move, if any.

Tier 0 Diagnostic. Tier 1 Sprint. Tier 2 Build. Tier 2.5 Fractional CRO Retainer. Or no outside help at all. Some founders take the audit and never speak to me again. That is a fine outcome.

Not for

Idea-stage companies. Pre-product founders. SaaS-only businesses. Anyone looking for a sales coaching session. Pure cold-pitch sessions for vendors selling INTO me.

02 / 03 Book the call

Five questions, then pick a time.

Qualifying questions.

These let me come into the call ready instead of asking what you do for the first ten minutes.

Pick a time.

Send the form to give me context, then book a 30-minute slot below. Or skip the form and book directly.

03 / 03 Ground rules

What this is not.

This is not a sales pitch. There is no follow-up call unless you book one. There is no deck. The audit stands alone.

This is not a diagnostic. The Tier 0 Hardware Go-to-Market Diagnostic is a separate, productized assessment with a written deliverable. The Signal Audit is a 30-minute live working session.

This is not free consulting. If you bring me a specific deal that is closing this week and want me to ride shotgun, that is paid work. If you bring me your motion and want to understand what is structurally broken, that is the Signal Audit.

This is not for vendors selling into me. If you sell software, services, or capital to deep tech companies and want to pitch SignalForge as a customer, please use the contact email at the bottom of any page. Not the booking form.

Or — productized alternative

Not ready for a live call? Take the Diagnostic.

A productized 12-question assessment of your hardware go-to-market motion. Written diagnosis with a prioritized fix list in 10-14 days. $4,500. The fee credits in full toward a Sprint.

Take the Diagnostic